Watching live sports is not the same if you’re not watching it live. You are naive to believe that you will watch a recording of the game without your friends around. You will most likely tune into highlights on ESPN or look up up-to-date scores or final scores and outcomes online. When the next game rolls around, you are going to make sure you are there to see it live with everyone else. The demographic and mindset of avid sports fans is a demographic you can count on during your TV advertising slots.
You don't only get access to all of ESPN and it's family of networks, but also anyone who streams from the app on ESPN+, Youtube TV, Sling, Direct TV Stream, Roku, Cox, Apple TV, Verizon Fios, Comcast, Direct TV, Dish, and Spectrum.