CHD Creative Division Spotlight: Video Production
February 2nd 2024 by Micah Viccinelli
Hey there, my name is Micah Viccinelli. I’m the Creative Director for Click Here Digital! There’s a lot of creative innovation happening in the new year at Click Here Digital! Our Creative team is ever on the move to make versatile, competitive and well…creative content.
In the world of digital marketing, video storytelling has become a powerful tool for engaging audiences and conveying messages. With that being said, we pride ourselves on being leaders in the industry and our team plays a pivotal role in developing compelling videos that leave a lasting impression.
Below are four of our most recent videos that display different elements and variations of our work as videographers, animators, and editors.
1. Click IQ
Our first video is a showcase of our proprietary technology - Click IQ. Utilizing advanced animation, scripting, and decisive voice-over recording, we've created a compelling presentation to highlight the remarkable features of Click IQ.
Production Techniques:
We made this video by using advanced production techniques to give a clear and complete overview of Click IQ. The key elements of our process included:
Visually Stunning Design: We aimed to showcase the best features of Click IQ through visually striking design elements.
High-Quality Visuals: Incorporating top-notch visuals to provide a clear representation of the platform's capabilities.
Dynamic Camera Angles: Using dynamic camera angles to bring an engaging and immersive experience to the viewers.
Engaging Storytelling: We weaved a narrative that not only informs but captivates, making the products stand out.
Benefits of the Video:
This type of video was designed with the following benefits in mind:
Enhanced Brand Visibility: The captivating presentation enhances the visibility of the brand.
Driving Sales: By showcasing the best features of Click IQ, we aim to drive sales and create interest among potential clients.
Our commitment to delivering quality technology solutions is reflected in the Click IQ showcase video. We take pride in presenting a product that adds value to our clients and contributes to their success.
2. Tip of the Week
Our “Tip of the Week Video” is one of our best in a series of videos we produced for our staff and clients. These videos are regularly published on our YouTube and social media platforms. We made this with our video editing software at our Click Here Digital Studio, which is right down the hall from our podcast studios and creative department!
Production Techniques:
When making these videos, we use a careful production process that includes:
Decisive Lighting for Videos: Utilizing strategic lighting techniques to enhance visual appeal and clarity.
Scripting: Crafting compelling scripts to ensure informative and engaging content.
In-Person Production: The videos feature in-person production, adding a personal touch to the content.
Benefits of the Video:
These videos are part of our regular production cycle, designed to be both enjoyable and compelling. The essential components of our professional videography included:
Lower Thirds: Incorporating lower thirds featuring our logo and the speaker's name for enhanced identification.
Title Card: A customized title card, the catchy "Click Here Digital" intro at the beginning, sets the tone for the video.
End Card: The outro features our staff and CHD credentials, providing a detailed conclusion to the video.
The post-production process includes cutting, color correction, and editing to ensure a polished and professional final product. Ultimately, this type of visual storytelling is a way to showcase our knowledge in the digital marketing industry. It also shows that we’re ahead of the curve and we don't plan on stopping.
3. Summit Intro for Jordy Culotta
For this production, our editors used existing footage provided by our Head of Business Development, Jordy Culotta, to create a hype video for a recent company summit. This dynamic video showcases the energy and highlights of the summit experience.
Production Techniques:
For this production, we incorporated graphics created with Adobe After Effects, strategically placing them to enhance the overall visual experience. The editing process was tailored to match the pace and structure of the footage, creating a visually stimulating presentation. Our skilled editors followed cinematography techniques that involved:
Sequencing Clips: Organizing and sequencing the provided clips to create a cohesive narrative.
Cutting and Editing: Trimming, cutting, and editing the footage to ensure a seamless and engaging flow.
Color Correction: Applying color correction techniques to enhance visual appeal and consistency.
Upbeat Music: Adding upbeat music to complement the energetic atmosphere of the summit.
Benefits of the Video:
We create similar content for our automotive clients on a monthly basis. The significance of these videos lies in their ability to:
Emotional Connection: The dynamic presentation aims to evoke excitement and enthusiasm among the audience.
Stimulate Response: By creating engaging content, we encourage a positive and responsive reaction from viewers.
We understand the importance of visual storytelling. This video serves as a testament to our commitment to delivering fun and compelling content regularly, especially tailored to the automotive industry. We believe in the power of video to connect, engage, and leave a lasting impression.
4. Subaru Promo
The video serves as a Public Service Announcement (PSA) marking CHD's recent partnership with Subaru. This video not only announces the collaboration but also highlights a webinar hosted by us in conjunction with Subaru.
Production Techniques:
In partnership with Subaru, this PSA was meticulously crafted with filmmaking essentials in mind, featuring:
Stylized Presentation: The video was stylized with a focus on selective text overlay and coloring, adding visual flair and emphasis.
Interview with Amanda: To provide a personal touch, Amanda, our OEM Program Manager, was interviewed. She wrote her script, which was broadcast on our teleprompter, and her pitch for the webinar was recorded.
Controlled Lighting: The project utilized specific controlled lighting to ensure a polished and professional visual presentation.
Text Overlay: Selective text overlay was strategically used to convey key information and enhance the message.
Coloring Techniques: Creative coloring techniques were applied to create a visually appealing and cohesive look.
Subaru Info and Text Footage: Additional footage featuring Subaru information and text was integrated to enrich the content of the PSA.
Benefits of the Video:
The PSA video serves a purpose of:
Announcing the collaboration with Subaru and promoting the webinar.
Engaging and informing our audience about this significant partnership.
At Click Here Digital, partnerships are not just collaborations; they're celebrations. The "Subaru Promo Video" is a testament to our commitment to delivering impactful content. We believe in the power of effective communication and visual storytelling to convey the essence of our partnerships and events.
Ready to Capture Hearts and Minds with Compelling Video Storytelling?
Click Here Digital's Creative Division is more than just videographers, animators, and editors. We're strategic partners, crafting cinematic experiences that drive results. From showcasing cutting-edge technology like Click IQ to injecting energy into internal communications, our diverse portfolio demonstrates our mastery of video production across industries.
Here's what sets us apart:
Expertise: We leverage cutting-edge techniques and storytelling finesse to create videos that engage, inform, and inspire.
Versatility: From short "Tip of the Week" clips to dynamic summit intros and impactful PSAs, we tailor our approach to perfectly suit your target audience.
Results-driven: We understand the power of video to achieve your marketing goals, whether it's boosting brand visibility, generating leads, or driving sales.
Ready to take your video content to the next level? Head over to our website to explore our full range of video production services or contact us today for a free consultation. Let's collaborate to create a video masterpiece that leaves a lasting impression.
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