Cracking the Code: Mastering the Market with Meta Ad Library's Competitor Insights

October 4th 2023 by Click Here Digital

Hey! My name's Ari Landry, and I'm the Director of Social Media at Click Here Digital. Today, I'm going to show you how to find out what your competitors are doing within their sponsored social media strategy. If you like winning as much as we do, or if you just want to find out some information regarding your biggest competitor, you can do so by utilizing the Meta Ad Library Tool.

To do this, log into your Facebook account and enter your biggest competitor in the search bar. When it comes to Click Here Digital our biggest competitor is... well, no competitors come to mind because honestly, at Click Here Digital our biggest competitor is ourselves. Once you're on the competition's Facebook profile, click the "About" tab and open up the page.

Select "See All" and scroll until you find the Ad Library. Clicking this will generate a new tab opening the meta ad library were you can view the current meta ads your competition is running, as well as the ads they have ran in the past. You can even find out what your competition is landing their audience on when it comes to their website.

The Certified Mirror Media buying analysts assigned to your account at Click Here Digital already monitors your competition for you and will inform your account manager if you are dominating the market, or if it might be time to level up in order to match your competitors. But again, if you find yourself curious and are up for trying this out for yourself, simply follow the steps above.

My name is Ari Landry, and this was the social rendition of this week's Tech Tip. Thanks for watching and see you next time!

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