TikTok SEO is optimizing your TikTok content with keywords to improve visibility and ranking on the platform and beyond. It’s basically SEO digital marketing, except your search engine is social media; in this case, TikTok. To achieve results, it's important to understand TikTok's algorithm, your niche, and your audience. Then you must formulate a plan of action that best aligns and works with each of these things.
The TikTok SEO algorithm is a complex system that’s always evolving. It takes into account many factors like relevance, consistency, engagement, and video quality. To get on its good side, you need to create a TikTok SEO strategy that not only resonates with your audience but also encourages engagement.
So, how does TikTok SEO work? It involves creating a TikTok SEO strategy that consists of 3 main components:
SEO for TikTok also includes staying up-to-date with the latest TikTok trends and best practices because it can improve your ranking tremendously!
The 2 main places where TikTok video rankings can be found include:
Make sure to concentrate on optimizing your material for the TikTok search page and the TikTok FYP (For You Page) if you want to win over the Tiktok SEO Algorithm.
Keep in mind that the TikTok algorithm loves videos with high engagement rates, so encouraging viewers to like, comment, and share can make a huge difference!
Getting Your TikTok Videos on Google is a great way to increase brand visibility, especially for enterprise and national brands! TikTok videos can show up in multiple places on Google, but to appear on the search results page, Google has to be able to successfully index the video.
Google indexing TikTok means that the search engine is able to crawl and index content from TikTok. This is why keyword research and an effective TikTok SEO strategy is vital.
Not only must Google be able to crawl and index your videos on TikTok, but your videos’ keywords and intent must align with users’ Google searches that result in the population of TikToks on Google’s SERP. Although keywords are extremely important, there will always be a multitude of additional factors Google will take into account for each video when determining what content should be included in the search results. Of course, this is all extremely new for Google and will more than likely change over the coming months!
As you can see, keyword research is an important part of TikTok SEO, just like research is the most important part of “traditional” search engine optimization. To do TikTok keyword research, you should:
Understanding your TikTok target audience can help you identify relevant keywords that will best resonate with them. A good TikTok SEO tip is to research factors such as age, gender, interests, and location.
Utilize the TikTok search bar to search for trending hashtags on Tiktok as well as useful keywords related to the niche you’re targeting. You can even check out the “others search for” section to analyze what keywords and hashtags are related to your target keyword.
Along with using the keyword research tools on TikTok, you can also use traditional SEO keyword research tools like SEMRush, AHREFS, Google Search Console, Answer the Public, and more! You can even use Google itself, which is especially helpful to see what search terms populate videos on the SERP! This means there’s ranking potential for a TikTok video!
TikTok SEO incorporates relevant keywords not only on the post, but on the video itself as well. Listed below are all the places you need to add your keywords to ensure your video is optimized for search, which will help your video go from invisible to visible!
The #1 rule — always add text within the TikTok app, not a 3rd party editor.
Then, you can utilize tools and methods to add helpful text like:
Using keywords on the post is another effective way to do SEO on TikTok. Some other TikTok SEO tips include using:
When using hashtags, be sure to include at least 3 hashtags for the who, the what, and the why: Who you’re talking to, what you’re talking about, and why you’re talking about it.
Hashtag Hack Example: A photographer posts a video about picture taking tips. Hashtags could include:
If your videos start ranking for what you want them to rank for, there’s a high chance that your engagement and following will have increased as well!
When using this, it reveals the top level demographics for a specific video including age range, gender, top countries, and top cities.
This TikTok SEO tool reports how users interacted with a specific video which shows you what content appeals or doesn’t appeal to your audience. It shows data on things like: new followers, average watch time, total play time, likes, shares, views, retention rate, etc.
Another good TikTok SEO tool is the TikTok retention rate. It reveals how long users stay to watch your video before scrolling. This is especially useful after the first 3 seconds, as it will inform you if your videos’ hooks are working or if you need to rethink your strategy!
TikTok has gained immense popularity, particularly among Gen Z users, and is now being used as a search engine in its own right.
Thanks to its engaging experience, TikTok overtakes Google in regards to engagement and genuineness. Optimizing your content for organic search on TikTok and other platforms can help increase visibility, reach a larger audience, and even surpass Google as well as other competitors! The popularity of influencers, short-form videos, and TikTok is here to stay, and it’s up to you to ensure your business can keep up instead of becoming a sign of the times. Gen Z and Millenials are the future; it’s time to start acting like it!
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