Within the last year, we have seen a dramatic increase in secondary Google My Business listings (Service, Parts, and Collision Center listings) outranking the main, primary sales Google My Business listing in the search results.
What can be done to help resolve this issue? Optimize and Differentiate! Each department listing must be individually optimized for that particular department, and distinctly different from any other department listing to prevent this situation from occurring in Google’s organic search results.
The business owner can 1) Immediately alert our team, and 2) provide our team with interior and exterior photos of the departments to populate on the listings. This includes photos of the service bay, front desk, parking lot, signage, and even customer/salesman photos and community events. Adding photos to a listing helps show both users and Google that the listing is being actively managed and helps improve organic rankings and relevance for the listing (photo examples below).
Other than providing photos, the business owner will simply need to alert us of the issue and no further action on the business owner’s part is needed. Click Here Digital’s SEO team has a refined process and a multi-step checklist to ensure the listings are individually optimized and differentiated.
There are many reasons the situation of a parts or service listing outranking a main listing can occur. Unfortunately, Google will not reveal the exact answer. Secondary listings, or Service/Parts listings for the automotive industry, have caused significant disruption within Google My Business and within the organic search results since their inception in 2019. There have been two major updates since these secondary listings have been released by Google:
You cannot simply ‘delete’ a listing that is verified and in the search results. You can remove a listing from our management (which does not remove it from the search results) mark it as permanently closed, or merge it with another listing. We have seen the quickest and highest success rates by removing the brand name from the secondary GMB listing (ie - changing ‘Team Toyota Service’ to ‘Toyota Service’) and adding photos to the main listing.
Questions about Google My Business or automotive SEO? Get in touch with our expert digital consultants at Click Here Digital to learn more!