How TikTok Can Grow Your Digital Presence
Jun 13, 2022 by Click Here Digital
Move over, Facebook, Instagram, and Snapchat—businesses across the globe are adopting TikTok as a means of advertising to promote their products and services. TikTok has quickly become one of the top video-sharing social platforms, with over 3 billion downloads and 1 billion monthly active users. The app’s algorithm grows with the user, and the machine learning system tracks what they watch and interact with to create the perfect user experience: the more someone uses TikTok, the better the experience becomes.
What is TikTok advertising?
TikTok advertising is everything that network TV commercials wish they were: short, relevant, non-disruptive, and engaging. The app’s growth can partly be attributed to its consumer-friendly, native advertising format, with ads blending seamlessly with organic content viewed on the app’s “For You” feed. The biggest advantage of TikTok advertising and marketing is that it increases brand awareness, giving your brand visibility and credibility while connecting with users.
How Can TikTok Benefit My Business?
1. First-Mover Advantage
Businesses that take advantage of TikTok early have a first mover’s advantage over their competitors. With low precedent and high creative possibilities, the opportunities for developing deep customer engagement and unparalleled brand awareness are endless.
2. Mobile-First Platform
Businesses are shifting toward a mobile-first marketing mindset, and TikTok is a great way to harness the over 2.7 billion unique mobile users in the world. TikTok was created with the mobile experience in mind, giving it an advantage on the devices billions of people use every day. Native ad placements garner engagements and target in-market users, thus increasing conversions.
3. Low Hassle, High Reward
There is an extremely low barrier of entry for beginning a TikTok ad campaign, which translates to highly effective campaigns that don’t require a lot of hassle. When it comes to making good content, all you need is your phone. You can focus on finding consumers that are relevant to your niche and post content that aligns with your brand image for little to no cost.
4. Growing Age Groups
As the TikTok platform has become more mainstream, its user base has grown significantly across all generations. As of 2022, fully 72% of all users on TikTok are between the ages of 19-39+. Harnessing TikTok to target the younger demographic interested in your products can benefit your business, as well as grow overall leads.
5. Higher Organic Reach
TikTok, unlike other platforms, is known for having a higher organic reach and overall engagement among its user base. This can be attributed to the algorithm’s focus on hyper-curating the feed based on each individual user’s interests. It also has to do with the average time spent on site and the amount of content consumed on the app daily. On average, users in the United States are spending 68 minutes a day on the app. The watch-ability and shareability of TikTok content also drives more traffic to the website, making it an ideal platform to grow your audience and drive consistent leads to the website.
6. Viral Possibility
Individual employees at your business can harness the platform and increase the possibility of creating viral content by participating in popular trends. TikTok offers the ability for you to showcase your business’s personality and brand by showcasing viral challenges, customer reviews, or highlights of your products.
Using TikTok To Promote Your Business
TikTok has unlimited, untapped potential and opens up the door to more video opportunities for your business and industry as a whole. The short-term, digestible content game has just leveled up. Are you ready?
Click Here Digital is experienced in running TikTok ads. We are proud to become the first movers in the space and are actively working with dedicated TikTok representatives to stay on top of the latest updates. To get started running TikTok ads for your business, get in touch with us!
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