Introducing TikTok Automotive Inventory Ads: A Game-Changer for Car Dealerships Now Open to the Public
June 29th 2025 by Click Here Digital
Goal:
Since early 2024, Click Here Digital (CHD) has been at the forefront of an exciting partnership with TikTok’s engineering team. Together, we’ve helped create and fine-tune a revolutionary advertising solution made just for the automotive industry: Automotive Inventory Ads (AIA).
Now, this game-changing product is officially available to the entire advertising community. It’s opening up a thrilling new chapter for car dealerships ready to boost their reach on one of the fastest-growing and most vibrant digital platforms out there.
Unlock Unique Audience Access with TikTok’s Automotive Inventory Ads
TikTok’s Automotive Inventory Ads offer a groundbreaking chance to connect authentically with a massive, largely untapped audience. While Facebook and Instagram have long been the go-to platforms for automotive marketing, TikTok breaks the mold by providing a fresh, dynamic space that reaches potential customers well beyond traditional channels.
This is a game-changing moment for dealerships ready to expand their influence and tap into new markets.
The uniqueness of TikTok’s user base is backed by powerful data showing its potential:
This compelling data clearly shows that TikTok unlocks access to fresh consumer segments that remain unreachable on other platforms. For dealerships, ignoring TikTok means missing out on a vast, high-potential pool of customers waiting to be discovered.
Drive Shoppers Straight to Your Vehicle Pages with TikTok Inventory Ads
TikTok’s Automotive Inventory Ads are designed to reflect the platform’s unique culture and user engagement patterns, giving dealerships a fresh way to connect with car buyers in a natural and captivating environment.
Showcase Your Inventory with TikTok’s Inventory Carousel
Highlight a curated selection of new and used vehicles that links directly to your Vehicle Detail Pages (VDPs)
Enable interactive browsing without the need for custom video content. Simple and easy for you to get started!
Capture Attention with Dynamic Video + Inventory
Combine engaging video with interactive inventory browsing
Seamlessly integrated into TikTok’s platform for a smooth user experience
See Proven Results: Early Adoption Success Stories with TikTok Automotive Inventory Ads
As an exclusive participant in TikTok’s Automotive Inventory Ads Alpha program, Click Here Digital (CHD) has worked closely with TikTok’s engineering team since January 2024 to perfect this groundbreaking advertising solution, ensuring it delivers long-term, sustainable results.
The impressive performance improvements for two of our automotive clients highlights how much this product has improved since our early adoption. Both clients ran Automotive Inventory Ads at the same cost, achieving these results without any budget increase.
Dealership 1
Budget | CPC | CPM | Impressions | Clicks | CTR | |
June 2024 | $2,000 | $3.69 | $7.35 | 204,045 | 406 | 0.24% |
January 2025 | $2,000 | $1.32 | $4.48 | 334,915 | 1,138 | 0.34% |
| -$2.37 | -$2.87 | +64% | +732 | +.10% |
Dealership 2
Budget | CPC | CPM | Impressions | Clicks | CTR | |
July 2024 | $2,000 | $5.62 | $15.32 | 59,389 | 161 | 0.27% |
January 2025 | $2,000 | $1.88 | $7.80 | 229,851 | 952 | 0.41% |
| -$3.74 | -$7.52 | +287% | +791 | +.14% |
This data conveys a compelling story — TikTok Automotive Inventory Ads dramatically lower advertising expenses while simultaneously expanding reach and engagement. For dealerships committed to efficient growth, this represents a remarkable breakthrough.
Act Now to Gain Early-Mover Advantages with TikTok Automotive Inventory Ads
As TikTok Automotive Inventory Ads become widely accessible, the competition is set to surge like never before. Dealerships that act swiftly and decisively will unlock crucial early-mover advantages, enjoying lower advertising costs and dramatically higher engagement.
TikTok is more than just a platform—it is an indispensable complement to Meta’s advertising suite. Embracing a multi-platform marketing strategy empowers dealerships to capture a broader, more diverse audience across digital channels.
Whether your goal is to reach digitally savvy consumers or younger demographics, TikTok’s immersive and dynamic environment provides powerful opportunities to forge authentic, meaningful connections with car buyers.
Our team is ready to help you get started with automotive inventory ads on TikTok. Contact us today to get started.
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