What Is A Google Premier Partner? And Why You Need One

If you want to get the most out of every dollar in your ad budget, partnering with a Google Premier Partner agency is a game-changer. These agencies aren’t just experts in paid advertising—they’re deeply knowledgeable in SEO, which means they can help boost your visibility on Google and other search engines. 

A Google Premier Partner understands the key ranking factors that Google uses to assess content, giving them the insight to design campaigns that are not only effective but finely tuned to meet your goals. With a Premier Partner, every dollar spent is maximized, driving results that are precisely targeted, optimized, and impactful. 

The bottom line? A Google Premier Partner can take your digital presence to the next level, stretching your budget further and getting you in front of the right audience. 

What's a Google Partner?

Think of Google Partners as the elite club of digital marketing—only the top digital advertising agencies and marketing pros around the world make the cut. This exclusive program doesn’t just recognize expertise; it rewards it with perks like private events, specialized training, insider industry research, and more. 

But here’s the kicker: Only about 10% of agencies globally earn Google Partner status, and within that group, just the top 3% are recognized as Google Premier Partners. Becoming a Google Partner is no easy feat, which is exactly why it matters. 

How Does an Agency Become A Google Partner?

Earning Google Partner status is a serious achievement—and it’s not something just any agency can claim. To reach this level, an agency has to demonstrate expertise, commitment, and proven results in digital marketing. 

Here’s how it works: Agency team members must complete challenging courses and pass exams on essential Google tools like Google Ads, Google Analytics, and Google My Business. But it doesn’t stop there. To keep their Partner status, agencies need to maintain multiple up-to-date Google certifications, ensuring they’re always on top of the latest trends and tools. 

And for agencies aiming to step up to the elite Google Premier Partner level? That requires even higher standards of expertise and performance, which is why only the very best make it there. 

What Are The Different Levels of Google Partnerships?

There are two types of Google Partnerships statuses an agency can earn:

Google Partnership

Benefits include:

• Eligibility for dedicated account management
• Google Partners Badge
• Listing in Google Partner Search
• Client event support
• Agency competitions

Google Premier Partnership

Benefits include:

• ALL of the above benefits PLUS...
• Executive Business Trainings
• Dedicated Support Reps and Teams
• Annual Partners Summit and Review
• And much more!

What's the Difference Between Google Partner and Google Premier Partner?

Simply put, Google Premier Partners are the top-tier of Google’s certified agencies. While Google Partners meet essential standards, Premier Partners go even further, consistently excelling in three critical areas: 

1. Certifications: Their teams hold the latest Google certifications, proving expertise across key tools like Google Ads and Analytics. 

2. Ad Spend: Premier Partners manage larger ad budgets, showing they’re trusted with high-impact campaigns. 

3. Performance: They meet Google’s high performance benchmarks, which means they’re delivering real results for their clients. 

Achieving Google Premier Partner status isn’t easy, but the rewards—like exclusive resources, advanced tools, and high-level support—make it worth the investment. Working with a Premier Partner means you’re getting an agency that’s proven itself to be among the best. 

Google Premier Partner Agencies are required to uphold current certifications for their teams and meet or exceed requirements set by Google for both spend and performance. Though this standard is not easily met, the benefits of becoming a Google Premier Partner are far worth the investment.

What Benefits Does a Google Premier Partnership Offer Your Business?

Working with a Google Premier Partner isn’t just a choice; it’s a smart move for businesses that want an edge. When you partner with a Premier agency, you gain exclusive access to advanced tools, industry expertise, and a direct line to Google’s latest resources. Here’s why a Google Premier Partner can be a game-changer for your business: 

• Google Premier Partners are experts 

• They work directly with Google 

• Stay up-to-date with the latest SEM/PPC trends & tech 

• Google Premier Partners have speed-to-market on their side 

• Get exclusive access to beta features and tests 

How Do I Get Access to a Google Premier Partner?

Look for the badge! When you’re ready to work with a Google Premier Partner, look for the distinctive Premier Partner badge on an agency’s website—it’s their stamp of excellence and partnership with Google, proving they’re in the top tier. 

To make it even easier, use the Google Partners database to find Premier Partners near you. Just enter your location, and you’ll get a list of top digital marketing agencies in your area, ready to deliver the perks and expertise that only a Google Premier Partner can offer. 

Work With a Google Premier Partner

If you want the best results from your digital campaigns, a Google Premier Partner is the way to go. Working with a Premier Partner means you’re teaming up with an elite agency, recognized by Google for being a top-paid search agency and SEO agency. This partnership isn’t just about a title—it’s about driving real results for your business. 

At Click Here Digital, we’re proud to be a Google Premier Partner and a full-service digital marketing agency with over 25 years of experience. Our award-winning team of 75+ digital experts is Google Ads Certified, bringing you proven experience in creating, testing, and launching high-impact campaigns that deliver. 

Still need convincing? Let our clients do the talking. With over 500+ 5-star reviews and client testimonials across various industries, you can see firsthand the impact of working with a top-rated Google Premier Partner agency like Click Here Digital. Ready to get started? Contact us today and discover how a Google Premier Partner can give you the competitive edge you need to succeed!