CTV Success Story: How Amazon's Brand+ Tool Drove Major Gains for Click Here Digital Clients

In today’s streaming-first world, smart brands are looking beyond traditional ads, and we’re here for it. At Click Here Digital, we don’t just follow trends, we test them. We rolled up our sleeves and partnered with Amazon to see just how powerful their Brand+ tool is. Spoiler alert: it delivered in a big way.

What is Brand+ On Amazon?

Brand+ is Amazon’s powerful tool to elevate brand presence on connected TV (CTV). It combines Amazon’s massive reach with premium CTV content to drive higher engagement and brand awareness.

Ideal for industries like auto, Brand+ helps you connect with more customers and deliver measurable results. With Brand+, you’re not just reaching viewers—you’re driving action, backed by real-time data and optimized performance.

Putting Amazon's Brand+ to the Test: A Unified Strategy Across Our Automotive Clients

What happens when you give three different OEM brands the same CTV game plan? You get a real-world look at what works and what really works.

Our test featured:

Ford dealership – local dealership, big goals
VW dealership – driving performance on a tight budget
Toyota dealership – another auto player aiming for more impact

The mission was simple but ambitious: get more people watching, taking action, and doing it all at the same cost. We zeroed in on three goals:

Boost video completion rates
Track website visits using a pixel, even outside of Amazon
Reach more people without spending more

Spoiler #2: We crushed it.

Aggregate Results: Big Wins Across the Board

Let’s talk big picture. Across all three campaigns, the numbers told a powerful story:

174% more page views – real proof that audiences were curious enough to click and explore
123% more completed video views, holding steady with a 98% completion rate – now that’s staying power
123% increase in impressions, which resulted in an overall 22% decrease in cost per 1,000 impressions

It’s clear: Amazon's Brand+ doesn’t just get ads in front of eyeballs. It gets people to act.

Brand by Brand: Who Won Big and How

Each brand brought something different to the table and saw some standout results worth highlighting.

The Ford dealership blew past expectations with page views increased by 118%, which resulted in an increased click-through rate of 132%. They didn’t just get views—they got action.
The VW dealership made a huge impact despite a tight budget. With a condensed budget, the campaigns still generated an increase of 95% in page views. That’s smart media buying in action.
The Toyota dealership saw a 317.13% explosion in page views—yes, you read that right. Their off-Amazon engagement went through the roof.

What Advertisers Can Learn: Insights Worth Sharing

Here’s what we learned, and what you can use for your next CTV campaign:

CTV Drives Action Beyond the Screen: Even when users didn’t click, they came back later to check things out. That’s powerful, trackable post-view engagement.
Efficiency at Scale: Costs held steady or dropped, even as reach and engagement went way up. It’s the digital media sweet spot.
Consistency Works: Using the same Brand+ approach across all advertisers brought consistent wins. Translation? You don’t need to reinvent the wheel every time.

Ready to Scale? Here’s What’s Next

The takeaway is clear: Amazon’s Brand+ Tool works. For brands ready to go beyond just “being seen” and start creating meaningful, measurable connections, it’s a game-changer.

At Click Here Digital, we’re revved up for what’s next in the auto industry. Whether you're in sales, service, or any aspect of the automotive world, we’re ready to accelerate this winning strategy with you.