Facebook's Newest Update Is Changing The Way Car Dealerships Run Facebook Ads

January 2nd 2021 by Director of Social Media

On-Facebook Destination for Automotive Inventory Ads (AIA) is Facebook’s newest product for car dealers. The addition of this new ad format was designed to increase user experience and create more lead opportunities within the Facebook platform. In November of 2019, Facebook asked Click Here Digital to be a part of the alpha & beta test of this new ad type. We conducted several case studies with Facebook to provide valuable metrics and data to show the effectiveness of this product. In conclusion, we saw an overall increase in reach, VDP views and leads with the same budget. You can learn more about On-Facebook Destination for Automotive Inventory Ads (AIA) and our beta test with Facebook here.

Why On-Facebook Destination For AIA?

1. Offer a Frictionless Customer Experience:

On average, it takes 9.3 seconds for a dealership’s website to load. Slower load times are more likely to result in a bounce from your page. Instead, you can drive users to a Vehicle Description Page within the Facebook App. It takes less than 1 second to load and the user can submit a lead in real-time via Facebook Messenger.

2. Get More Efficient With Your Campaigns:

On average, driving users to an on-Facebook destination experience rather than a website destination experience, reduced cost-per-lead by 82% and cost-per-content view by 17%.1

3. Reach In-Market Shoppers During Their Shopping Journey:

In the United States, there are over 20 million searches per month for used vehicles on the Facebook marketplace. With On-Facebook Destination, you will get access to premium ad slots at the top of the Marketplace vehicle feed and on consumer vehicle listings.

How Do I Get Started?

Wondering how to get started? Follow our simple steps below to get started with On-Facebook Destination for AIA today:

  1. Contact Click Here’s Social Media Experts
  2. Ensure your dealership has the correct inventory package
  3. Test to ensure that a chat provider or someone at the dealership is answering the messages in Messenger
  4. We will double-check that the leads are hitting your CRM
  5. Run On-Facebook Destination for AIA campaigns
Click Here Digital pioneered this product and helped the Facebook team develop On-Facebook Destination for AIA. We know how to manage this new ad type and ensure that your leads are being handled properly. Our team of Social Media experts is proud to offer this new Facebook product to our clients. Get in touch with us to learn how to get started!

1https://www.facebook.com/business/news/introducing-an-on-facebook-destination-for-automotive-inventory-ads-aia

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