Unlocking the Power of TikTok: Highlights from Our Automotive Advertising Webinar
July 28th 2025 by Click Here Digital
On July 24, Click Here Digital partnered with TikTok for an exclusive webinar highlighting how automotive dealers can leverage TikTok’s explosive growth to drive measurable results. The session delivered first-party data, ad solutions, and tactical insights to help dealers stay ahead of shifting buyer behavior.
Why TikTok for Car Dealers?
TikTok is where today’s car buyers are. Over 63% of users have researched a vehicle after seeing it on the platform—and more than half of those users aren’t active on Facebook or Instagram. With billions of views on hashtags like #CarsofTikTok and #cartok, TikTok is now a critical channel for automotive discovery and purchase intent.
TikTok Ad Solutions for Automotive Dealers
TikTok has evolved far beyond a top-of-funnel awareness tool. Today, it offers a suite of full-funnel ad products tailored for the automotive industry:
- Automotive Inventory Ads (AIA): Automatically promote live inventory to in-market shoppers using VIN-specific product cards paired with lifestyle video. These dynamic ads highlight models, pricing, and availability in a format designed to convert.
- Smart+ Campaigns: Powered by AI, Smart+ optimizes targeting and creative delivery across the funnel—taking the guesswork out of campaign management and ensuring the right shopper sees the right message at the right time.
- Search Ads (Beta): Capture high-intent users with keyword-driven targeting in TikTok’s expanding search results. Features include keyword-level bidding, negative keywords, and conversion-based optimization.
Creative Best Practices for TikTok Auto Campaigns
Success on TikTok depends on native, engaging content. Key creative takeaways from the webinar include:
- Use vertical-first video
- Test multiple ad variations
- Refresh creative frequently to avoid fatigue and maintain performance
Get Started Today Building TikTok Campaigns with Click Here Digital
Whether you're an OEM or a Tier 3 dealer, TikTok now offers tools that deliver far beyond views. From inventory promotion to lead generation, the platform supports real automotive outcomes.
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