What Is A Facebook Preferred Marketing Partner & Why It Matters?
Mar 25, 2021 by Director of Social Media
What is A Facebook Preferred Marketing Partner & Why You Need One?
What are Facebook Marketing Partners?
Facebook Marketing Partners consists of a pool of tech companies and agencies certified by Facebook based on their expertise in helping advertisers generate the best results from their campaigns. It’s a partnership designed to support Agencies that advertise on Facebook and to educate their clientele regarding Facebook’s Best Practices.
Though Facebook’s Marketing Partner Program has been around for some time it has recently expanded the program to include tiered levels: Facebook Partners, Facebook Preferred Partners, and Facebook Premium Partner.
Any agency can become a Facebook Partner, however, in order to qualify as a Preferred or Premium Partner, an agency must continuously meet Facebook’s requirements in the following three areas:
- Ad Spend
Being a Preferred or Premium Partner means an agency is knowledgeable, experienced, and successful in advertising on Facebook. In other words, they know how to optimize a campaign so it delivers successful results. These companies have earned the right to boast the official Facebook Marketing Partner badge (below) and be recognized by Facebook as a leader in their industry.
Click Here Digital is proud to be part of the less than 10% of agencies that have achieved Facebook Preferred Marketing Partner status and can wear this badge with honor! Our Social Media Team is committed to bringing the most effective campaigns to market for our clients with the help of this exclusive partnership.
What Are The Different Levels of Facebook Marketing Partners?
If you want to get the most out of your advertising dollars, it is best to work with an agency that is a Facebook Preferred or Premium Marketing Partner. The Preferred and Premium tiers are offered direct technical support, creative consultation, and access to training resources and events. An agency with this status will be able to deliver better campaigns that stretch every dollar of your budget because they’ll have additional insights and support into the latest advancements in Facebook Marketing.There are three types of Facebook Marketing Agency statuses an agency can earn:
1. Facebook Partners
Who: Any Agency
- Blueprint practice courses
- Basic Customer Support
- Agency Analytics Reports
Who: Agencies that meet Facebook's strict requirements for Certifications, Ad Spend, and Performance
- All of The Above, Plus:
- Blueprint Vouchers For Exam
- Partner Badge
- Share Agency Success Stories
- Creative Consultations
- Prioritized Issue Resolution
- Creative Consultations & Solutions Engineering Consultation
Who: Nike, Zappos, Large Enterprise Companies
- All of The Above, Plus:
- On-Site Agency Summit
- Measurement Master Classes
- Marketing Science Consultations
- And Much More!
How Does an Agency Become A Facebook Preferred Marketing Partner?It is not easy to become a Facebook Premium or Preferred Marketing Partner. Roughly, only 20% of total agencies have basic Facebook Partners access. However, only 10% of agencies around the globe have Facebook Preferred Marketing Partner status, & only 1% have Premium status. Facebook Preferred and Premium Marketing Partners have to meet strict qualifications in terms of certifications, ad spend, and performance in order to be considered and to uphold their status.
What Benefits Does A Facebook Preferred Marketing Partnership Offer Your Business?When you sign up with a digital advertising agency that boasts a Facebook Preferred Marketing badge, you can expect to benefit from things like global case studies, additional Facebook support, access to first-time Alpha & Beta tests, and exclusive support that other agencies don’t have access to.
Some of the many reasons why your business could benefit from a Facebook Preferred Marketing Partner include:
- Facebook Preferred Marketing Partners are experts
- Direct access to Facebook with dedicated reps
- Stay up to date with the latest Facebook & Instagram trends & technologies
- Exclusive access to beta features & tests
- Ensure you’re hiring a credible & reliable agency
Facebook Preferred Marketing Partners at Click Here Digital!It is important that you find a digital marketing company that is a Facebook Preferred or Premium Marketing Partner, if you want the best performance and results from your campaigns. Click Here Digital is a full-service digital marketing agency that boasts both the Facebook Preferred Partnership and Google Premier Partnership badges. This means Facebook and Google deem us as knowledgeable, experienced, and successful in advertising. If you are looking to upgrade your Facebook advertising, you need a Facebook Preferred Marketing Partner. Contact our Social Media Experts today to learn more about how you could benefit!
Don't believe it for yourself? We'll let our clients speak for us! We have over 500+ 5 star reviews and client testimonials from a variety of industries. Check them out to see what it’s like to work with a top Facebook Marketing Partner agency like Click Here Digital, and learn how our Facebook Preferred Marketing status can give you the competitive edge you need to win!