More than a billion people a week ask ChatGPT for advice, and car shoppers are asking it which vehicle to buy and where. We put your store in front of them, tie every click to your CRM, and tell you straight whether ChatGPT is earning its budget.
Shoppers use ChatGPT the way they used to use a trusted friend at the dealership: to compare trims, check payments, and narrow down where to buy. Until this year, a dealer's only way into that conversation as organic. Now there's a paid placement, right beneath the answer.
Placement
One clearly labeled "Sponsored" card below ChatGPT's answer. Ads never change what ChatGPT says.
Who sees them
Logged-in adults on ChatGPT's Free and Go plans. Paid Plus, Pro, and business plans are ad-free, and no one under 18 sees ads.
How ads are matched
By the topic of the conversation, not by keywords. There is no keyword bidding.
Targeting
Country, state, DMA, or ZIP code, so a test can cover exactly your market. Customer lists can be used once they match 25,000 or more users.
Ad format
Your store's name and logo, a headline, a short description, an image, and a link. Image and conversational formats are in early testing.
Buying
Pay per click, per thousand impressions, or optimize toward leads (still billed per click or impression). No minimum spend.
Measurement
OpenAI's pixel and Conversions API report leads back to the campaign. Reporting is aggregated; no advertiser ever sees a conversation.
Rules
Every ad is reviewed before it runs. Pricing claims must be accurate, and financing and lease offers are a restricted category.
Our Point of View
Test it small. Measure it to the sale. Let cost per sale decide.
ChatGPT ads are a new source of traffic, and we treat them like one. We don't pull money from Google to try something new. We fund a focused test from waste we find in your media plan, run it in one market, and judge it on the only number that matters: what it costs to sell a car.
"Everybody's asking whether dealers should buy ChatGPT ads. My answer is yes, as a test, in one market, measured all the way to the sold car. If it beats search on cost per sale, we'll scale it. If it doesn't, you'll know in 60 days, and it won't have cost you a car."
Bo White, Founder and Chief Executive Officer, Click Here Digital
Results From a Live Campaign
We're already running ChatGPT ads for dealers. Here's what we've seen.
Findlay Honda Henderson, in the Las Vegas market, has run ChatGPT ads with us since August 2026, on a $3,000 monthly budget, reported weekly in ClickIQ.
201K
impressions in ten weeks
614
clicks to the store's site
27
conversions
$148
↓52%
cost per conversion in October
Aug 1 to Oct 16, 2026. October covers the first 16 days. Cost per conversion was $306 in August.
We start with your full media plan across every source, including vendors we don't manage, and find the waste that funds the test.
02
Launch a market test
We target your DMA or ZIP codes, match each ad group to the questions your shoppers ask, and send clicks to a page built to answer them.
03
Prove it, every week
Every lead, appointment set, appointment shown, and sale is on screen in your weekly meeting, next to your paid search numbers.
What We Measure
Most agencies stop at the click. We follow it to the sale.
ChatGPT ads sit inside the same Full Supply Chain as every other dollar you spend. We measure each stage, and we report ChatGPT-generated leads separately from your total leads, so you always know what the channel produced.
Budget
Traffic
Leads
Leads set
Leads shown
Sales
Tracking: OpenAI's pixel and Conversions API on your site, plus a dedicated ChatGPT channel in Google Analytics 4.
CRM match: leads matched to appointments and sales in your CRM, whether it's eLeads, VinSolutions, DriveCentric, or CDK.
Reporting: live in ClickIQ™, our marketing intelligence platform. Every client gets a login.
Paid and Earned
The ad is under the answer. We work on the answer, too.
ChatGPT's answers come from your reviews, your inventory data, and what the web says about your store. Our AI Search Optimization team works on whether ChatGPT recommends you; our paid media team makes sure you're in front of shoppers when it doesn't. You need both.
ChatGPT ads are part of our paid media services, billed as a percentage of media spend. No setup fee. No agency fee. Before you spend a dollar, we'll tell you whether your store and market are eligible under OpenAI's current rules.
ChatGPT ads for dealers: common questions
Yes. We've run ChatGPT ads for Findlay Honda Henderson since August 2026. The platform is still in beta andOpenAI reviews every advertiser and ad, so we confirm your store's eligibility before we launch.
We require a minimum monthly ad spend of $2,000, with a recommended monthly budget of $3,000 to achieve optimal campaign performance and results.
Logged-in adults on ChatGPT's Free and Go plans. Users on paid Plus, Pro, and business plans don't see ads.
Yes. Campaigns can target by state, DMA, or ZIP code.
Auto loans and leasing are a restricted category, approved case by case. We lead with inventory, trade-in,and service, and keep every price claim accurate.
No. Ads appear separately below the answer and don't influence it. Your organic presence in ChatGPT comesfrom AI Search Optimization.
No. Paid search stays your anchor. ChatGPT earns more budget only when it beats search on cost per sale.
OpenAI's pixel and Conversions API, a dedicated ChatGPT channel in Google Analytics 4, and leads matchedto appointments and sales in your CRM, all reported in ClickIQ.
Hear What Our Clients Say About Us
Results that speak for themselves. Real outcomes from real partnerships.
I like the personal attention that I get
“I like the personal attention that I get from the team, especially from Bo and Chris. The entire staff is very professional, helpful and knowledgeable in all areas WEB. They are my experts! If you are considering a change --> don't hesitate, BEST decision I made!”
Always available & no excuses
“Have worked with Click Here Digital for years and no one else comes close. Always available, no excuses and deliver results. Not out to kill your budget with needless campaigns, Highly recommend Click Here!”
Personal touch
“What sets Click Here apart from the rest is the personal touch. I have great relationships with everyone from the owner to the social media analyst. The Click Here team is always available and easy to get in touch with”
Leaps and bounds above the others
“We were with other digital companies in the past and Click Here Digital is leaps and bounds above the others. Their attention to client needs and fast turnaround is far superior to anyone we have worked with in this arena in the past. They are constantly challenging us to think outside the box and constantly bringing new and innovative ideas to the table.”
Sales have increased 91%
“Since Click Here Digital came on board in March 2011, my dealership's sales have increased 91% year over year. They have increased our appointment setting ratios due to their ideas and strategies. They have made us realize we are in the lead business, and with using that approach, we make every lead count.”
True partner who has my back
“A true partner who has my back...keeps a constant eye on my digital campaign...I highly recommend Click Here…”
Exceed my expectations daily
“Click Here Digital is an extension of our team. We have bounced from a few advertising and digital agencies because they just did not seem to fit our culture and frankly my expectations. Bo and the Team not only met, they exceed my expectations daily. The first time I received my weekly digital report, it knocked me off my seat! It was so informative and professional. The results have been great and we cannot imagine what they will look like in the future. We truly have a partner in Click Here Digital.”
Great customer service and growth
“Julie Wisner has always been a joy to work with. She always goes over and above taking care or our account. I would recommend the entire Click Here team to anyone that wants great customer service and growth. THANKS!”
My sales have skyrocketed
“I've worked with Click Here for my web design for over 12 years. I decided to move my organic search and paid search to them about a year ago. My sales have skyrocketed since. I meet with my account manager, Rebecca, every month to go over results and how to improve. Cannot say enough positive things about this company.”
Winning edge over our competitors
“Click Here Digital's ability to deploy new strategies across multiple channels has given our dealership the winning edge over our competitors in the Atlanta region. They always deploy a strategy that strategically delivers our message on every medium with consistency.”
Set all-time records
“Our customer counts have increased dramatically without exceeding our advertising budget. Through reallocating funds, improved processes, and trusting Click Here Digital, we have set all-time records in consecutive months.”
Creative advertising solutions
“Click Here Digital has done an amazing job for The RV Shop. Click Here has been able to find creative advertising solutions that differ from the standard automotive offerings most companies provide. We're now the #1 Airstream dealer in our state!”
They are easy to work with
“Since we’ve been working together, the response time from my account manager and her team has been impressive. My questions are answered and any issues are resolved quickly. They are easy to work with, honest about whether our website marketing ideas will generate the impact we want, and I love the fact that I have one point of contact, regardless of my questions.”
Contact us today and watch your business grow.
Ready to take your marketing strategy to a new level? We'd love to hear from you.
1 OpenAI, DevDay 2026 (Sep 29, 2026). 2 Ekho, 2026 AI Vehicle Research Study (627 in-market shoppers, fielded Oct to Nov 2025). Campaignresults from ClickIQ, Aug 1 to Oct 16, 2026. Platform details from OpenAI's Ads Manager help center and ad policies, reviewed October 2026.
