
Bo White has engineered digital growth across three eras of the Internet. Since founding Click Here in 1993, long before digital marketing became an industry, he has consistently anticipated where the market was headed and built the infrastructure to lead it.
What began as one of the earliest web development firms in the country evolved into a nationally recognized digital performance organization. Today, Click Here Digital operates as a fully tech-enabled growth engine powered by proprietary systems, managing over $200 million annually in digital media with a team of 150+ professionals. The firm ranks in the Top 1% of both Google and Meta partners in America and has earned 600+ five-star reviews.
Bo’s leadership philosophy is simple: evolve early, invest in infrastructure, and build scalable systems that outlast trends.
Founded Click Here (formerly Click Here Publishing) in the early 1990s as one of the first website design companies in the United States. As search engines reshaped the digital landscape, Bo strategically transitioned the firm into a full-service digital marketing agency, integrating paid media, search, analytics, creative, and consulting.
Under his leadership, the company evolved into a performance infrastructure organization serving automotive groups, enterprise brands, and regional market leaders nationwide.
Click Here Digital is powered by ClickIQ™, the firm’s proprietary intelligence platform that unifies campaign data, attribution, lead handling, and revenue tracking into one scalable ecosystem. The development of MADI™ (Marketing Artificial Digital Intelligence) reflects Bo’s continued commitment to AI-driven optimization, predictive analytics, and scalable growth systems.
Joined the publicly traded digital company during its startup phase and progressed from lead consultant to COO and investor. At peak scale, the organization employed over 15,000 individuals nationwide and achieved a market capitalization exceeding $200 million.
Invested in and transformed NewOrleans.com into a fully integrated e-commerce travel platform, combining hotels, tours, dining, and events into a single transaction experience.
Built an early-stage online medical records company enabling digital disability claim processing for state programs. The technology was later sold to the State of Louisiana.

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