Drive Auto Sales with ESPN’s CTV & Display Ads This Football Season

When fall rolls around, there’s one thing on everyone's mind: football. But for auto dealerships, it’s not just game time — it’s go time. With fans fired up for College Football Saturdays and NFL Sundays, there’s never been a better moment to drive your dealership’s visibility. This season, team up with ESPN to get your brand in front of millions of loyal fans — right when they’re watching, scrolling, and buying.

Football Season = High-Impact Advertising Season

Football isn’t just America’s favorite pastime — it’s also one of its biggest ad stages. Just think: in 2023, 82 of the 100 most-watched broadcasts were NFL games. That’s a lot of eyeballs. College football fans bring the same energy, tuning in week after week with unmatched regional loyalty. These are not just casual viewers — they’re committed, passionate, and tuned in live. That means your dealership can make a real-time impact at the exact moment fans are most engaged.

Why ESPN? Scale, Trust, and Reach

ESPN is more than just sports — it’s a media titan with digital dominance and a reputation fans trust. When you advertise with ESPN across Connected TV (CTV), display, and mobile, your brand gets front-row placement in a brand-safe, premium environment.

From YouTube TV to the ESPN App, ESPN.com, and Fantasy Football platforms, you’re meeting fans exactly where they are — whether they’re streaming live games, checking scores during lunch breaks, or tweaking fantasy lineups between quarters. And when your dealership shows up here? You’re not just getting noticed — you’re earning credibility.

Reach Car Buyers Where They’re Watching

Let’s be honest — game days are also shopping days. Fans are grabbing snacks, loading up coolers, and yes, eyeing that new truck or SUV for tailgate season. Fall is a top buying window for vehicles, and football fans? They’re often in the market.

Even better, ESPN helps you localize your message. College football pride runs deep — and local. Whether your customers bleed purple and gold for LSU or cheer Big Blue in Michigan, aligning your dealership with hometown heroes builds instant connection. Think custom creative that celebrates their team and introduces your latest lineup.

Maximize Impact with Live Sports and Co-Viewing

Game time isn’t solo time — it’s a group event. Friends, families, and fans pile onto couches, crank up the volume, and lock in. That’s the beauty of co-viewing. Your dealership’s ad doesn’t just reach one person — it hits the whole living room.

And when it airs during a must-watch NFL matchup or college rivalry game? You’ve got a captive audience that’s not skipping, swiping, or tuning out. That’s prime real estate for your message to shine.

Visualize the Opportunity

Picture this: your dealership’s latest offer appears right before a game-winning touchdown. Or during halftime when fans are still glued to the screen. With ESPN’s wide range of placements — from high-impact in-stream video to sleek display units on ESPN.com — your ads ride the wave of game-day excitement and get seen across multiple channels.

It’s not just advertising. It’s experiential visibility that fans actually remember.

Ready for Kickoff? Let’s Tailor Your Game Plan

At Click Here Digital, we know football — and we know auto. We’re here to help dealerships like yours create custom campaigns using ESPN’s CTV and display ad inventory, tailored to capture the energy of football season and convert viewers into buyers.

Let’s get your brand on the field this fall. Contact Click Here Digital today and kick off your most impactful season yet.