Facebook recently announced that they will be discontinuing the distribution of automated inventory catalog listings on Facebook Marketplace. This means that car dealers and social media marketers
will no longer be able to bulk-upload their used inventory feed to Facebook Marketplace Vehicles for Sale. This Marketplace change will take place on September 13th, 2021, which means you may need to readjust your automotive marketing strategy
Even though automated Facebook Marketplace listings are being discontinued, the ability to list vehicles manually on marketplace and running sponsored Automotive Inventory Ads will remain unchanged.
Facebook recognized the need to prioritize a variety of potential buyers and sellers that use Facebook marketplace auto features. Facebook has seen an increased usage and demand for shipped goods with onsite checkout. To meet these demands, they are shifting internal company resources from supporting vehicle distribution via partner catalogs on Marketplace to expanding offerings for shipped goods with onsite checkouts.
As Facebook continues to evolve and plan for the future, they are still developing new solutions for the automotive industry. Facebook still plans to create more products that will help automotive advertisers reach in-market car shoppers while improving the consumer experience on both Facebook and Instagram. As digital retailing evolves, more solutions for shoppers are eminent.
There are many ways to make sure your used vehicle inventory is still highly visible even after the automated marketplace changes. Here are additional ways you can make sure your vehicle inventory is present on Facebook and Instagram:
Click Here Digital has been working closely with our Facebook team to ensure that the removal of automated vehicle listings catalogs will not derail our dealer’s goals or inventory visibility. Through our years of experience with automotive Facebook ads, we know what inventory strategies work to ensure you will not miss out on opportunities. To discuss how we can help your dealership further, contact
our digital experts today!