Automotive Paid Search Agency

Dealers who win on paid search are not necessarily spending more. They are spending smarter. They have campaigns built around their actual inventory, their specific market, and the way car buyers actually search — not a generic PPC template applied from the outside.

That is the difference Click Here Digital brings to automotive paid search. We are an automotive marketing agency built specifically for dealers, and this is not a service we added to round out an offering. It is where we started, and it is what we do.

Request Your Free Paid Search Audit

Why Automotive Paid Search Is Different From Generic PPC

Running Google Ads for a dealership is not the same as running them for a law firm or a restaurant. The complexity is in a different category entirely.

Your inventory changes daily. OEM compliance rules dictate what you can and cannot say. Model-level targeting matters because a customer searching "Ram 1500 crew cab" is not the same buyer as one searching "Ram dealer near me." And if a competitor is bidding on your branded terms, you are losing traffic you already earned.

Most general PPC agencies are not built for any of that. We are. Automotive paid search is not a service we added. It is where we started, and it is what we do best.

Google Vehicle Listing Ads: Your Inventory, Front and Center

Vehicle Listing Ads (VLAs) are one of the most effective paid search formats available to dealers today, and most are not using them to their full potential.

VLAs pull directly from your inventory feed and display your actual vehicles in Google search results, complete with photos, prices, and mileage. When someone searches for a specific make, model, or price range, your in-stock units appear. The shopper sees the car before they even click.

Intent is already high when a buyer searches at that level of specificity. They are not browsing. They are comparing. VLAs put your inventory in front of them at exactly that moment.

As a Google Premier Partner, we have access to the latest VLA features and annotation tools, including price drop badges, financing highlights, and low-mileage callouts. We manage your feed, structure your campaigns, and optimize bids by model, trim, and price band to make sure your most important vehicles get the exposure they need.

What Our Automotive SEO Services Include

Every dealership's paid search strategy is organized around four core areas. Each one has a specific job. Together they cover your full market.

Shoppers who search your dealership by name are already close to a decision. Protecting that traffic is non-negotiable. We make sure your ads appear for every branded query so competitors cannot intercept customers who are already looking for you.
In-market shoppers compare before they buy. Conquest campaigns target people actively searching for the makes and models you sell, even when they are searching your competitors' names. We identify where market share is available and build campaigns to capture it.
We integrate your live inventory feed directly into your paid campaigns. That means your ads reflect what is actually on your lot today, not a static set of keywords written months ago. High-priority units get more visibility. Aged inventory gets pushed. The feed does the heavy lifting.
Our proprietary platform ClickIQ™, paired with our AI optimization tool MADI™, monitors your campaign performance in real time. Budget shifts automatically toward your highest-converting queries. When something stops working, we adjust fast. You are never stuck paying for underperforming placements.

OEM Certified. Co-Op Eligible. Ready to Work With Your Budget.

OEM co-op programs can offset a significant portion of your digital advertising cost. Most dealers leave that money on the table because their agency is not certified to access it.

Click Here Digital is a certified digital advertising vendor for Subaru, Stellantis, Honda, and Acura. Our paid search services qualify for co-op reimbursement under each brand's respective program, including Subaru's SAF and SDC programs and Stellantis's T3AC and BCDF funding.

In practical terms, co-op eligibility reduces your net advertising cost. You get more campaign reach for the same out-of-pocket spend. And because we manage the compliance side, you do not have to worry about whether your campaigns meet OEM standards.

Real-Time Reporting With ClickIQ: Know What Every Dollar Is Doing

Most agencies send a monthly report. By the time you read it, the data is weeks old.

We built ClickIQ™ to give dealerships live visibility into campaign performance. Any time you want to see how your budget is performing, the dashboard is there. More importantly, ClickIQ™ closes the gap between ad spend and actual revenue. We track the full path from click to lead to showroom visit, so you can see which campaigns are generating real buyers, not just traffic.

What We Track	Why It Matters to Your Dealership
Phone calls	Confirms which ads are driving real conversations, not just clicks
Form fills	Measures lead volume and quality at the campaign level
VDP views	Shows which inventory ads are pulling shoppers deeper into your site
Showroom visits	Ties online ad spend to physical foot traffic

Every metric in ClickIQ™ connects back to a decision we are actively making on your campaigns. Transparency is not just a dashboard feature. It is how we hold ourselves accountable to your results.

Hear What Our
Clients Say About Us

Results that speak for themselves. Real outcomes from real partnerships.

I like the personal attention that I get
“I like the personal attention that I get from the team, especially from Bo and Chris. The entire staff is very professional, helpful and knowledgeable in all areas WEB. They are my experts! If you are considering a change --> don't hesitate, BEST decision I made!”
Gordon McKernan

Always available & no excuses
“Have worked with Click Here Digital for years and no one else comes close. Always available, no excuses and deliver results. Not out to kill your budget with needless campaigns, Highly recommend Click Here!”
Carlo Castillo

Personal touch
“What sets Click Here apart from the rest is the personal touch. I have great relationships with everyone from the owner to the social media analyst. The Click Here team is always available and easy to get in touch with”
David Rozas

Leaps and bounds above the others
“We were with other digital companies in the past and Click Here Digital is leaps and bounds above the others. Their attention to client needs and fast turnaround is far superior to anyone we have worked with in this arena in the past. They are constantly challenging us to think outside the box and constantly bringing new and innovative ideas to the table.”
Amy Graham Hughes

Sales have increased 91%
“Since Click Here Digital came on board in March 2011, my dealership's sales have increased 91% year over year. They have increased our appointment setting ratios due to their ideas and strategies. They have made us realize we are in the lead business, and with using that approach, we make every lead count.”
Teryn Rogers

True partner who has my back
“A true partner who has my back...keeps a constant eye on my digital campaign...I highly recommend Click Here…”
Andy Citrin

Exceed my expectations daily
“Click Here Digital is an extension of our team. We have bounced from a few advertising and digital agencies because they just did not seem to fit our culture and frankly my expectations. Bo and the Team not only met, they exceed my expectations daily. The first time I received my weekly digital report, it knocked me off my seat! It was so informative and professional. The results have been great and we cannot imagine what they will look like in the future. We truly have a partner in Click Here Digital.”
John Asplund

Great customer service and growth
“Julie Wisner has always been a joy to work with. She always goes over and above taking care or our account. I would recommend the entire Click Here team to anyone that wants great customer service and growth. THANKS!”
Pam Jones

My sales have skyrocketed
“I've worked with Click Here for my web design for over 12 years. I decided to move my organic search and paid search to them about a year ago. My sales have skyrocketed since. I meet with my account manager, Rebecca, every month to go over results and how to improve. Cannot say enough positive things about this company.”
Chance Carpenter

Winning edge over our competitors
“Click Here Digital's ability to deploy new strategies across multiple channels has given our dealership the winning edge over our competitors in the Atlanta region. They always deploy a strategy that strategically delivers our message on every medium with consistency.”
Tafi Jafi

Set all-time records
“Our customer counts have increased dramatically without exceeding our advertising budget. Through reallocating funds, improved processes, and trusting Click Here Digital, we have set all-time records in consecutive months.”
Donnie Moore

Creative advertising solutions
“Click Here Digital has done an amazing job for The RV Shop. Click Here has been able to find creative advertising solutions that differ from the standard automotive offerings most companies provide. We're now the #1 Airstream dealer in our state!”
John Spruell

They are easy to work with
“Since we’ve been working together, the response time from my account manager and her team has been impressive. My questions are answered and any issues are resolved quickly. They are easy to work with, honest about whether our website marketing ideas will generate the impact we want, and I love the fact that I have one point of contact, regardless of my questions.”
Tabi Bussey

Get More From Your Paid Search Budget

A smarter paid search strategy does not always mean a bigger one. If you want to see exactly where your current campaigns are working and where they are not, we offer a free paid search audit for automotive dealerships.

We review your campaign structure, budget allocation, keyword coverage, and conversion data. Walk away with a clear picture and no obligation to move forward.

Request your free audit today and let's find out what your paid search budget is actually capable of.

Request Your Free Paid Search Audit

Automotive Paid Search FAQs

There is no single right number, but spend should be sized to your market, your competition, and the volume of leads your sales team can handle. Dealers in competitive metro markets typically require a higher investment to maintain visibility. We start every new partnership with a market and competitive analysis to build a budget recommendation grounded in your specific situation, not a generic formula.
Branded search captures shoppers already looking for your dealership by name. Conquest campaigns target shoppers searching for the makes and models you sell, including searches that mention competing dealers. Both matter. Branded search protects the demand you have already built. Conquest campaigns grow your market share beyond it. A strong automotive paid search strategy uses both.
VLAs pull from your live inventory feed and display your actual in-stock vehicles directly in Google search results. Shoppers searching for a specific make, model, trim, or price range see your vehicles with photos and pricing before they visit your site. We manage the feed integration, campaign structure, and bid optimization to make sure your highest-priority units get the most visibility.
Yes. We are a certified digital advertising vendor for Subaru, Stellantis, Honda, and Acura. Our paid search services qualify for co-op reimbursement under each brand's program. If you are enrolled in an OEM co-op program or considering enrollment, we can walk you through exactly how to structure your campaigns to maximize those funds.