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If you’ve spent any time exploring digital marketing recently, you’ve probably noticed buzzwords like "GEO" (Generative Engine Optimization) or "AI Search Visibility." As platforms like Google AI Overviews, ChatGPT Search, and Perplexity continue to reshape how users research and discover information, there is no shortage of “experts” advising how businesses can show up in AI-generated results.

The era of typing rigid, two-word keywords like "used SUV" or "trucks near me" into a search bar is drawing to a close. Today's car buyers are researching vehicles differently. They are typing complex, narrative-driven queries into AI ecosystems. Following Google's major platform updates, the rollouts of Ads in AI Mode—featuring Conversational Discovery ads and Highlighted Answers—are completely changing how dealerships get their inventory noticed.

For years, dealership general managers and marketing directors have shared a common frustration when dealing with automated campaigns: the black box effect. While Performance Max (PMax) campaigns for automotive have consistently driven strong cross-channel conversion volume, knowing exactly how much of your budget was spent on YouTube vs. Search vs. Display felt like a guessing game.

In a significant industry milestone, Meta has selected Click Here Digital to be featured in an official success story, recognizing the agency's commitment to innovation, performance, and advertising excellence.

Click Here Digital was proud to attend the invite-only, inaugural TikTok Global Partner Summit earlier this month, along with the sixth annual TikTok World event in New York City. Here are our biggest takeaways from the events and what it means for brands and marketers.

The FTC issued 97 warning letters to auto dealers in early 2026. Three dealer groups received penalties for charging consumers for add-ons they didn't agree to or were misrepresented at the point of sale. Learn more about how to protect yourself and how Click Here can assist!

Click Here Digital has been given the 2026 StackAdapt Partner Award — a designation that, more than anything else, reflects the work our programmatic team does every day on behalf of our clients. Learn more about our partnership and StackAdapt's Conversion conference.

Meta is shifting lead generation from volume to quality by encouraging advertisers to optimize for conversion leads through CRM integration. Learn what's changing for Instant Forms and website forms, how Conversions API for CRM works, and what Meta's testing data says about cost per quality lead.

Car buyers engage with 24 digital touchpoints before purchasing, spending over 14 hours researching across devices. Learn why a unified omni-channel programmatic strategy outperforms siloed campaigns, how full-funnel orchestration works across CTV, display, and search, and what the latest performance data says about multi-channel ROI for automotive advertisers.