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Click Here Digital was proud to attend the invite-only, inaugural TikTok Global Partner Summit earlier this month, along with the sixth annual TikTok World event in New York City. Here are our biggest takeaways from the events and what it means for brands and marketers.

The FTC issued 97 warning letters to auto dealers in early 2026. Three dealer groups received penalties for charging consumers for add-ons they didn't agree to or were misrepresented at the point of sale. Learn more about how to protect yourself and how Click Here can assist!

Click Here Digital has been given the 2026 StackAdapt Partner Award — a designation that, more than anything else, reflects the work our programmatic team does every day on behalf of our clients. Learn more about our partnership and StackAdapt's Conversion conference.

Meta is shifting lead generation from volume to quality by encouraging advertisers to optimize for conversion leads through CRM integration. Learn what's changing for Instant Forms and website forms, how Conversions API for CRM works, and what Meta's testing data says about cost per quality lead.

Car buyers engage with 24 digital touchpoints before purchasing, spending over 14 hours researching across devices. Learn why a unified omni-channel programmatic strategy outperforms siloed campaigns, how full-funnel orchestration works across CTV, display, and search, and what the latest performance data says about multi-channel ROI for automotive advertisers.

Google’s Vehicle Listing Ads now include automated annotations like Price Drop and Low Mileage, plus a new mobile call feature. Learn what triggers these badges, why they matter for dealership PPC, and how better feed accuracy can improve visibility, clicks, and calls.

Connected TV (CTV) advertising is no longer just an awareness channel. In 2026, it’s a measurable performance driver influencing vehicle purchase decisions across the funnel. Learn why automotive advertisers must adopt blended CTV strategies to protect and grow market share in streaming-dominant environments.

Search has evolved beyond rankings. Discover the difference between SEO and Generative Engine Optimization (GEO) and how Click Here Digital helps brands win visibility in both traditional and AI-driven search environments.

Our participation in the Meta Automotive Agency Program highlights our specialization in automotive-specific best practices, dynamic vehicle ads, and high-efficiency Meta campaigns designed for dealer growth.