Click Here Digital is a top Automotive Marketing Agency in the Country
We're dealers top choice for their car dealership marketing agency. Our 30+ years of experience in automotive digital marketing means we have the right playbooks to take your sales to the next level. With our High-Touch + High-Tech approach, we integrate to your business to proactively identify the changes in fast-pace markets and deliver winning automotive digital advertising solutions with our marketing intelligence platform, ClickIQ™.
We're the Digital Marketing Company Chosen by Leading Dealers & Dealer Groups
Proven Automotive Digital Marketing Solutions for Leading Dealers & Dealer Groups
With over 600+ 5-star reviews and 30+ years of experience managing some of the world's biggest car dealers and dealer groups in the automotive industry, we have a proven track record of delivering centralized digital strategies. Click Here is the premier solution provider, with the most aggressive digital tactics, all tracked with cutting-edge technology, real-time lead tracking, and built for the world of AI marketing.
Our mission is not to be the biggest, it's to be the best. We've managed more #1 dealers in the industry than any other agency and are built for business growth. And yes, we have the OEM partnerships too.
ClickIQ™ - The Automotive Digital Marketing Platform
ClickIQ™ - Car Dealer & Dealer Group Digital Marketing
AI-Enabled Automotive Marketing: Boost Leads, Sales & ROI with Proven Strategies
Our proprietary platform combines budgeting, strategy consulting, advertising, conversion rate optimization, and the latest in AI digital marketing to drive quality website traffic and increase leads. Our automotive consulting team works with our digital marketing tools and reporting to deliver results for your business.
Automotive Digital Marketing Consultants Pushing the Industry Forward
At Click Here Digital, your team doesn’t get passed around between reps. You get a dedicated group of automotive marketing consultants who know your business, your market, and know your goals.
Every strategy is proactive, performance-focused, and built to move the needle where it counts: leads, sales, and return on investment. That means your dealership get custom strategies built around your inventory, incentives, and internal data. Localized, full-funnel marketing plan that reflects real buyer behavior in your market.
No tickets. No guesswork. Just a team that's committed to beating your competition.
Director of Account Services
Brandon Gatlin
Automotive Division Manager
Ian Verrett
Digital Strategy Consultant
Brandon Gros
SEO & AI Search Manager
Jack Lightner
Social Media Manger
Paige Nold
Paid Search Manager
Neal Bonham
Budget & Strategy Expertise
Digital Strategy Starts With Experienced Budget Management
Budget optimization is the key to your advertising strategy
Not all digital advertising is equal. Website leads often convert 200% better than 3rd party sources.
We optimize across the purchase journey for awareness and sales
We are full-funnel marketers, we find a healthy balance between upper and lower funnel tactics.
We constantly fine-tune budget as market conditions change
Budget and mix dictates competitive advantage and lead volume relative to your geo and competitors.
Tech & AI-Powered Advertising
Advertising Driven
by Your Inventory
We put your inventory to work with Google VLAs (Vehicle Listing Ads), Facebook (Automobile Inventory Ads) and other formats designed to center your advertising budget on the inventory you need to move today. We're a Google Premier Partner and Meta Business Partner, so we have access to the platforms that drive revenue to your business.
Get More Leads with Conversion-Focused Automotive Marketing
Conversion Rate Optimization Services
Plain and simple, we drive meaningful traffic that converts to leads. Our CRO & automotive SEO services are the perfect complement to our automotive paid search and paid social solutions. Most agencies stop at traffic generation. Not Click Here.
Below are just a few of the services we offer that go beyond the click:
- SEO, AIO, & GEO for automotive
- CRM Audits
- Google Business Profile maintenance
- Reputation management
- Call auditing
- Mystery Shops
- AI marketing tools
- Google Analytics configuration and maintenance
- Google tagging and Google Tag Manager Management price shops
- Live Reporting w/ Alerts (ClickIQ)
We Work With the World’s Leading Automotive Brands
Click Here Digital is a certified Subaru-approved vendor, Stellantis certified digital marketing provider, Honda and Acura certified provider, which means your dealership gains access to dedicated funds, giving you a competitive edge with highly sophisticated and targeted digital marketing solutions.
Automotive Digital Marketing Agency FAQs
Click Here Digital is built for dealers who want more than a vendor. We are an automotive growth partner with the people, process, reporting, and technology to move faster, see more clearly, and execute across the entire dealership marketing operation from sales to service and beyond.
We know what you’re dealing with: the OEM programs, the inventory pressure, the sales goals, the OEM challenges, the website limitations, and the daily reality of running a dealership. Our job is to bring all of that into one strategy, push hard on the highest-value opportunities, and make sure the work connects back to traffic, internet leads, showroom activity, and sales.
We believe the smartest people, powered by the best technology, win. That is the Click Here Effect.
A general agency may understand marketing. An automotive marketing agency understands your business.
We have over 30 years of experience managing inventory feeds, OEM compliance, co-op rules, model-level demand, used car acquisition, service absorption, CRM quality, local search, specials, incentives, and how fast the market can change. Your dealership does not need generic campaigns. It needs marketing that knows how to help you hit your new car number and get more eyeballs on priority makes.
We know what works for your OEM. We can adapt your strategy to your goals, unique inventory allocation, market challenges, and budget. We bring new ideas, new tests, and cutting edge execution thanks to our 165+ automotive digital marketing specialists at your disposal.
Yes. Click Here Digital has over 30 years of experience managing automotive groups at both the rooftop and corporate level.
Over 40% of our clients are dealership groups including partners like Hendrick Automotive Group & Findlay Automotive Group, and more.
When you work with us, we build a team around your group designed to drive individual store success while making management of your stores that much easier. Our team seamlessly integrates with your internal team, existing partners, tech stack, and unique campaign and reporting needs.
Our ClickIQ platform seamlessly integrates all of your digital reporting across every rooftop into one live easy-to-understand dashboard that helps you see you manage all your key activities in one glance. Make sure campaign spending is on track, dive deep into individual store numbers, or just sit back and watch every change we make on your account get tracked in real time across paid media, SEO, creative, and much more.
Click Here Digital is currently certified automotive marketing partner for Stellantis, Subaru, Honda, Acura and Southeast Toyota (SET).
We are currently in the signing phase with several other OEMs as of present, and this list will be updated as we partner with other OEMs.
Our role is to help dealerships stay aligned with the programs they are eligible for while still building marketing that performs. Co-op matters, but it should not become the entire strategy. We help dealers use available programs intelligently, protect compliance, and still focus on the real goal: more qualified shoppers, stronger visibility, and better sales opportunities
Most dealerships do better when strategy is unified, even if different tools or platforms are involved.
When SEO, paid search, social, programmatic, creative, email, and AI search are handled in silos, your dealership loses speed to market, unified messaging, and cross-channel visibility Budgets get pulled in different directions. Vendors defend their own channel. Nobody owns the full outcome.
Click Here Digital brings the channels together around your dealership’s goals. If we need to move specific units, get your service drive more appointments, help you buy more cars off the street, or conquest another OEM, the strategy should support that across the board. One clear strategy that works across all channels beats five disconnected ones.
With that being said; we also work with other agencies. At the end of the day, our only goal is to help you sell more cars.
Automotive Digital Marketing FAQs
We recommend car dealerships advertise with two goals in mind: capturing as many shoppers who are ready to buy today, while keeping your store top-of-mind for shoppers who are just starting their research journey. To capture shoppers today, use tactics like automotive SEO, paid search and email marketing to capture buyers, while using tactics like connected TV, social media, and AI search optimization to keep your store top of mind for new shoppers. We also recommend that you drive as much of this traffic through your website as possible, so you own the lead instead of a third party lead vendor.
To decide where you should spend your advertising budget, we start with your dealership’s sales goals. Your overall spend and where you spend your budget should match your goal. For example, if you want more new car sales, you should direct more of your budget toward new vehicles. You’ll want to fully fund your new model search campaigns, and new vehicle listing ads, for example. Similarly, if you wish to sell more of a certain vehicle, you’ll want to break out spend around the specific vehicle.
While there’s no one-size fits all digital marketing strategy for dealerships, we typically recommend the following in order as a starter framework for thinking about how a dealership should spend its advertising budget.
- Start with Google Ads. Maximize coverage across VLAs and search, targeting high-priority model search terms in and around your primary market area. To fully fund these campaigns, we suggest re-allocating money from third-party lead vendors. Website leads convert at up to 4x the rate of third party leads. Once your campaigns are fully-funded here to capture immediate demand, move on to the next step.
- Layer in Automotive SEO. Rank your GBP for dealership + geo searches, and get your website found for make & model searches for sale terms across new, used, and certified pre-owned.
- Then, fund Paid Social. Model carousels, offer features, and more. Channels like Facebook & Instagram are great; but don’t ignore up-and-comers like TikTok.
- Create demand with Connected TV. 15 & 30 second spots across top platforms mean staying top of mind for both in-market shoppers and
While you’re doing all of this, you want to watch your CRM to spot patterns. Are certain leads better than others? Is one channel performing better than expected? Is another one worse? To truly spend your advertising budget efficiently, you must continuously test as every market is going to be different - what works in your 20 group or for your competitor down the road may not work for your store.
This is one of the biggest advantages to working with a certified automotive digital marketing provider. We look at where the opportunity is, where the pressure is, and where the data says we can win. Your budget doesn’t win on autopilot. It needs to follow what your customers are saying, what’s on the showroom floor, and what’s being asked of you by the OEM.
Click Here Digital Automotive Marketing Services FAQs
Click Here Digital offers full-service automotive digital marketing that includes SEO, paid search, paid social, programmatic advertising, video, creative, analytics, conversion strategy, local search, content, website support, tracking, reporting, and dealership performance strategy.
We support new, used, certified pre-owned, fixed ops, vehicle acquisition, and group-level marketing initiatives.
The value is not just the list of services. The value is how they work together. We build the plan, execute the work, measure performance, and keep pushing on the next opportunity.
Yes. Click Here Digital works with luxury and highline automotive brands that require a more refined strategy, stronger creative discipline, and a deeper understanding of the buyer journey.
Luxury marketing is not just about lead volume. It is about brand trust, experience, inventory presentation, high-intent visibility, and quality engagement. A Porsche shopper, Lamborghini shopper, or Mercedes-Benz shopper may behave differently than a mass-market shopper, and the marketing has to respect that. We work with luxury platforms including AudiRed and StoryBlock and have the experience and know how to help keep your store’s advertising compliant.
Yes. One of the best long-term plays for a dealership is building more owned demand.
Third-party leads can have a place, but they are expensive, competitive, and often lower-control. We help dealerships grow their own visibility through SEO, paid search, local search, model pages, inventory strategy, conversion improvements, and better shopper experiences. The goal is to create more direct traffic, direct leads, phone calls, form fills, chats, and showroom opportunities from shoppers already looking for what you sell.
Reducing third-party dependence does not happen by wishing it away. It happens by building a stronger digital foundation and pushing harder on owned channels.
Yes, we can help you move specific vehicles with targeted paid and organic advertising campaigns. We regularly create campaigns to move specific models, aged inventory, and difficult/unique VINs off your showroom floor.
The key is speed. When inventory pressure changes, your ad budget has to move with it. We get aggressive and win by keeping your inventory turning so you can reinvest into your store.
Yes, we can help you get more fixed-ops lead with digital marketing. Fixed ops should be a major part of your dealership’s digital strategy. Service marketing needs consistency, a consistent budget, good offers, and a customer-first approach in your service drive. When done right, it’s a predictable source of profit for your store, and the fuel for the next crop of buyers. We can help your dealership get more service leads with a targeted approach blending paid & organic search market, social media, and much more.
Yes. Vehicle acquisition is a great opportunity for dealers who want more control over their used inventory and want to reduce dependence on trades and auctions.
We can help build campaigns and website experiences that encourage customers to sell or trade their vehicle directly to the dealership. That includes “sell us your car” pages, paid search campaigns, paid social campaigns, local SEO support, trade-in messaging, and conversion paths designed to remove friction and get in front of sellers.
Yes. We regularly help new dealerships with go-to-market strategies that support everything from new ownership, to rebranding, to opening a completely new point.
We can help you with everything from launch strategy, website transition support, tracking, local listings, feed setup, Google Business Profile management, paid media setup, SEO cleanup, content, reporting, inventory visibility, and market positioning. Our specialists help you get your marketing operation up and running without adding another checklist of to-dos.
Yes. We work well with in-house marketing teams because we are built to support execution, strategy, and visibility.
Some dealerships want us to lead the full digital program. Others have internal marketers who need a stronger partner, better reporting, deeper automotive expertise, or more execution capacity. We can plug into the structure that makes the most sense.
The key is alignment. If everyone understands the goals, the responsibilities, and the plan, we can move faster together.
We review performance and strategy on a regular cadence based on the dealership’s needs, size, and scope of work. We typically start by meeting with our clients at least once a week, and we adjust from there.
Larger groups or aggressive growth initiatives may need more frequent communication. The important thing is that performance is not reviewed in a vacuum. We look at what happened, what changed, what we did, what the data says, and what we are doing next.
Our entire team are consultants. We continuously review the data and bring you recommendations about how to improve your digital marketing performance.
OEM, Co-Op & Integrations FAQs
Click Here Digital is currently certified automotive marketing partner for Stellantis, Subaru, Honda, Acura and Southeast Toyota (SET).
We are currently in the signing phase with several other OEMs as of present, and this list will be updated as we partner with other OEMs.
Yes. We can work with your dealership’s existing systems. We can work with existing website providers, CRMs, inventory feeds, call tracking platforms, analytics tools, OEM systems, chat tools, sales platforms and much more.
Yes. Tracking and analytics are critical because unclear data leads to unclear decisions.
We help dealerships review and improve tagging, conversion tracking, call tracking, form tracking, analytics setup, campaign attribution, and reporting visibility. The goal is to make sure the dealership can see what is actually happening across channels and systems.
Perfect attribution is hard in automotive. Better tracking is still worth fighting for. The more visibility we create, the better decisions we can make with your budget.
Automotive Marketing Technology FAQs
What if we told a you that you never had to wait on a report, chase down five platforms, or guess what was actually driving sales? That’s ClickIQ.
ClickIQ is our marketing intelligence dashboard and, honestly, one of the biggest reasons we can move faster and smarter than most agencies. It pulls your whole business into one place: website traffic, leads, calls, store visits, CRM data, sales, inventory, Google Business Profile, ad platforms, customer location data, and performance trends. One login. One view. One source of truth.
This gives you visibility into what is working, what is broken, where the money is going, and what is actually turning into leads, showroom traffic, and sold units. ClickIQ gives you that visibility in real time.
It helps answer the questions that actually matter:
Are calls up or down?
Are leads pacing ahead of last month?
Which campaigns are driving real activity?
Which stores are winning?
Where are we losing momentum?
Is the inventory feed healthy?
Did something break in tracking?
Are we seeing the same trends across the group?
Where should we push budget harder?
And the best part is, this is not just reporting after the fact. ClickIQ gives us early warning systems. If calls drop, conversions disappear, tracking breaks, or a campaign starts underperforming, we can catch it before it turns into lost sales. That’s a massive advantage when every day matters and every missed lead has a cost.
For dealer groups, it gets even stronger. Ownership, executives, marketing directors, and operators can see the full group view, then drill down into a single rooftop, campaign, or KPI. Big picture and store-level detail in the same place. That is how you manage growth with speed and accountability.
Then you add MADI, our AI agent, and it gets even more powerful. MADI is watching performance 24/7, looking for deviations, opportunities, OEM trends, seasonal trends, budget shifts, and optimization moves. Basically, it helps our team stay aggressive and focused on what moves the needle.
In plain English: ClickIQ helps you stop guessing about your digital advertising and start growing.
That’s why it’s great for a car dealership. Not because it’s another dashboard. Because it gives the dealer the visibility, speed, and intelligence to make better decisions and sell more cars
ClickIQ helps dealerships make better marketing decisions because it takes all the noise and turns it into one clear scoreboard.
Instead of guessing, waiting on reports, or jumping between Google Ads, Meta, GA4, CRM, call tracking, inventory feeds, and store-level reports, you can see the full picture in one place.
It shows what is actually happening:
Are leads up or down?
Are calls pacing?
Which campaigns are producing real activity?
Which stores need attention?
Is the budget working hard enough?
Are we getting showroom traffic?
Are sales following the lead trends?
Did tracking break?
Is inventory supporting the strategy?
That’s the power.
ClickIQ connects your digital marketing activity to business outcomes. So instead of saying, “the campaign got clicks,” we can say, “this campaign drove calls, leads, visits, and sales activity.”
For a dealership, better decisions come from faster visibility. If something is working, we can push harder. If something is slipping, we can fix it before it becomes a sales problem. If one rooftop is outperforming another, we can see why. If the budget needs to move from one channel, store, model, or campaign, we can make that call with data instead of gut feel.
It also helps leadership manage the big picture. Owners, GMs, marketing directors, and dealer group executives can see performance across the whole operation, then drill down into the exact store, campaign, or metric that needs attention.
High-Touch + High-Tech means we combine experienced automotive digital marketing strategists with technology that helps them move faster and see more clearly. Our “High-Touch” means a dedicated team of automotive strategists tailored to your needs; our “High-Tech” means we provide proactive intelligence via ClickIQ and real-time lead tracking, so your campaigns are both personalized and optimized for success.
Automotive Advertising Insights
Contact us today and watch your business grow.
Ready to take your marketing strategy to a new level?
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